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By Kyle O'Brien, Staff Writer, Adweek 03 Jan, 2024
Raquel Bubar, managing director, T Brand Studio (New York Times) "Audiences are demanding authenticity in their messaging and are cringing at tone-deaf stories. Gone are the days when brands could get away with only talking about themselves, their products or their services. It will be key for advertisers to speak about what matters most to them and how they can improve people’s lives."
06 Nov, 2023
Podcast Appearances Increase Visibility
14 Aug, 2023
From Laurie Sullivan at Media Post ChatGPT Analysis Sheds New Light Into People's Behavior, Intent ___________________________________________________________________________ How people craft prompts to get more information from ChatGPT ranges from simple message lengths to long and elaborate descriptions using action words and nouns, according to an analysis of 5,054 conversations analyzed by Semrush. The company collected publicly shared links of real ChatGPT conversations between May and June, leveraging data provided by global behavior data supplier Datos. The number of interactions users have with chatbots varies quite a bit. While eight is the average number of messages in a ChatGPT conversation, three is the median. The longest conversation in the sample contained 692 messages centered on understanding financial risk management. Although most conversations tend to be short, some users write longer requests. The median message length was 15 words, while the average was 86. About 16% of ChatGPT conversations include links, but only 6% use plug-ins for extended capabilities like search and third-party integrations, which are currently available with a paid ChatGPT Plus account. "Write," "make," "create," and "provide" were the most used words to start a conversation with ChatGPT. Information, data, text, and content were among the most popular actions and nouns requested. Users are leveraging ChatGPT for tasks well beyond content generation. Writing code, creating tables, and providing examples are the top three requested actions, even more common than writing articles or emails. Some 64% of the topics asked ChatGPT to help with programming, followed by social media, information retrieval, business management, and artificial intelligence (AI) and machine learning. The majority of topics focus on enhancing work routines rather than daily activities. Asking ChatGPT to assume professional roles like "lead" or "expert" improves response accuracy and relevance, enabling users to tailor interactions and achieve desired outcomes.
By Susan Nefzger 01 Aug, 2023
Behind the Story Podcast: Living Fearlessly
By Susan Nefzger 01 Aug, 2023
Reputation Management with Ryan Sauers & Susan Nefzger https://www.youtube.com/watch?v=SxAKpqgrEk8
Woman working at a computer
By Matt Siegler | Smartbrief 19 Feb, 2023
Traditionally in media relations, journalists interview experts and quote them in articles. Contributed content is a longstanding method to bridge a gap between expert sources and media outlets. It allows the journalist to be omitted from the equation. Instead, experts write the stories themselves, without an interviewer, and outlet editors review and publish the content directly. This process both frees time for interviewers to conduct conversations elsewhere, and it enables publications to fill needed written space with insight for readers. While contributed content is nothing new, outlet interviewers – like journalists, reporters, staff writers – are spread thinner today than ever and are wearing multiple hats. Why? Publications are no exception to staffing shortages and resignations; I spoke with one just weeks ago who has a staff photographer helping write articles. Picture that. Outlets simply can’t afford to have fewer written stories today despite these challenges. As a PR rep who pitches media, for more than a year, I was wondering why I kept hearing “You write the story. I don’t have time.” Also, while attempting to research new reporters, I kept finding more and more authors were actually contributors. At first, I didn’t know why. According to HubSpot’s January 2022 “ The State of Contributed Content ,” 86% of surveyed editors were planning to increase the amount of contributed content on their sites. This has noticeably taken effect since then. Contributed content provides expert sources the chance to gain public awareness by sharing thought leadership via media exposure. Brand executives, tradespeople and academic professionals – experts of all kinds – can become published authors via contributed content, increasing leadership standing, SEO authority and public image. This valuable content can often be reshared thereafter in newsletters, social posts and “in the news” on websites. Contributed content is a win-win The payoff of having published contributed content is worth experts’ time: They conduct research to select the right publication, choose the right-fit section within and contact the relevant editor (or staff member who oversees contributions otherwise). Thereafter, the next step entails pitching the unique know-how , and – if deemed interesting by the outlet – adhering to set guidelines when crafting the comprehensive draft. These include not being promotional in nature and not duplicating content to multiple, potential landing spots. The payoff is worth media outlets’ time, too. As I mentioned, publication staff members need to fill space both online and in print, and it’s more precious than ever due to staffing shortages. Influxes of contributed content submissions enable outlets to avoid having to sit and wait, hoping relevant expert sources contact them. When experts provide right-fit articles that adhere to guidelines, media outlet staff do not need to spend precious time deflecting and disregarding promotional and off-topic submissions. Often, the process to receive worthy contributed content is not only like finding a diamond in the ruff, but also it lends to unpredictable quantities at any given time.
Seven Steps to Take if Search Results Drop
By By: Jordon Friedman | Source: Contently 25 Jul, 2022
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is going according to plan.
Social Media Icons
By Admin | Smartbrief 30 Jun, 2022
(Image credit: Pixabay) Know your audience then shape your social strategy to reach them on the appropriate platform. This is the wisdom of the ages, as long as I have been involved in social media marketing, which is about 15 years! Yet, marketers or businesses continue to under utilize the correct platform based on their audience. Do you know how different generations are using social platforms and what their expectations from brands may be? The answers are the keys to effective social marketing. To help everybody out, Emplifi just released a decent survery providing new details on how to choose platforms based on age demographic. A new report from Emplifi, with research conducted by Harris Interactive, offers some insights to help marketers shape their social strategies. “Social continues to pull away as the consumers’ choice, and the companies that will succeed are those who follow their customers’ lead and embrace social as well,” said Emplifi’s Shellie Vornhagen in a press release. The report answers several key questions for marketers: Which social platforms do each generation prefer? Generation X can be found on Facebook, while TikTok and Instagram are favored by Generation Z. YouTube and Twitter have similar engagement across all age groups. All age groups prefer to communicate with brands via social media rather than any other channel. How are consumers using social during the purchasing journey? More than 40% of Americans already use social media to interact with brands during the purchase process, and 68% either use or would like to use social media to ask questions before buying a product. Some 64% use social media or would like to use it to make purchases and 59% say the same about post-purchase communications. Facebook is the top platform for providing purchase inspiration to Gen X and millennials, but YouTube is top for Gen Z, although it also ranked highly across other age groups. TikTok also is a significant purchase driver for Gen Z. What do consumers expect from brands on social? Sixty-two percent of consumers don’t think they receive an excellent customer experience when making purchases on social media, rising to 70% among Gen Z. And 52% expect brands to answer their queries within an hour, while 32% expect a reply within 30 minutes. The research exposes a gap between customer expectations and reality as 39% typically end up waiting at least two hours for a response, while 20% are left waiting for 24 hours. What this means for marketers The report shows that consumers are already using social to drive purchase decisions and offers insights to help marketers target customers on the right social platforms. Perhaps the most significant finding is that all respondents, but particularly Gen Z, want better customer experiences from brands on social media, especially when it comes to response times. “Brands need to adopt an ‘always on’ approach when it comes to social media interactions,” the report advises. We already know Gen Z consumers have a high expectation of brands in terms of personalization and that they want to see inclusive content from brands that involves communities and creators. Marketers who combine those strategies with fast social response times could help their brand to become a favorite among the younger generation. ๏ปฟ
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