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Promote your business on the web. Providing visibility through marketing and social media increases your presence on the web. Susan Nefzger PR & Web Marketing, will work with you to build an integrated marketing plan that encompasses social media, SEO, internet marketing and pr. Email susan@snefzgerpr.com or call 561-632-9525.
pr service
Making your business or product visible online using Search Engine Optimization, Social Media, Facebook & Twitter
social media & blogs
Social media is now one of the most significant tools used for business interaction today. Susan Nefzger PR & Web Marketing is available now, to help you make an impact with your business, company or medical practice.
web marketing
Today’s business environment is constantly changing to keep up with technology. It is vital to your business success to have a website custom-tailored to meet your needs & functionality.
Recent News
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May 18, 2012In Q4 2011, US women on Facebook were 12% more likely than men to click on ads Women have flocked to social sites, and marketers are eager to reach them there. Not only do they participate in a ...more
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May 10, 2012A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. So optimizing your blog posts will ...more
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May 07, 2012"combined Facebook ads with TV spots and other paid channels in Germany during December 2011, attributing 15 percent of sales from the yuletide campaign to its Facebook ads." ...more
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May 04, 201233% of survey respondents say they are interested in receiving text ads. (Poll by Harris Interactive.) ...more
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May 01, 2012Google+ had the greatest effect. The website linked to a Google+ business page with 100 followers, yielding a 14.63 rise in search position. The website that had 300 Google+ votes rose 9.44. ...more
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April 21, 201276% of marketers will increase their use of You Tube and video marketing this year. ...more
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April 19, 2012The early success of Pinterest has certainly shown that visualization is powerful, not matter what market or industry one is in, and it has certanily proven to be a helpful tool for healthcare ...more
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April 17, 2012"We are in a digital age, and this is only the beginning. We have traded in a walk down the driveway to get the newspaper for smart phones and tablets for on-the-spot information. If you want to ...more
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April 10, 2012A company's Facebook page can be used to announce new products, build hype for contests, display image driven advertisements, connect with fans of products, and so much more. ...more
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April 02, 2012Successful brands need to focus on increasing interaction effectiveness with their consumer base. You do this by increasing the frequency of exposure, paying close attention to what is being ...more
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March 26, 2012Have your own start up blog; learn to tell stories!If you learn to blog, you will learn to become a better writer. You will understand why one headline gets shared more than others. You will ...more
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March 20, 2012PR exists to build momentum. PR gets your name out there, letting you showcase what you’re doing well and driving awareness of your offering. Because let’s face it, when you’re a brand new ...more
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March 12, 2012There is a 96% chance that the finder of a lost cellphone will access the device, and an 89% chance that the finder will access it for personal-related apps and information, according to a new ...more
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March 07, 2012Friendsheet is the newest addition to the Facebook empire and competes head-to-head with the new and popular social-networking, photo-sharing tool, Pinterest. ...more
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March 06, 2012Approach it wisely: Reach out to current customers, get recommended to their friends, and start a brand group. ...more
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March 01, 2012By April, Facebook is moving all marketers’ pages to its new Timeline format that allows advertisers to have more dynamic pages for their own brands. In addition, anything posted on an ...more
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February 28, 2012Brand sentiment and topics often mentioned along with the brand name, combined with keyword search trends, can provide a wealth of information for how to optimize everything from press releases ...more
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February 24, 2012#4. Give you customers the tools they need to sell your products for you with ShareYourCart.com. Affiliate marketing for the average Joe is quickly becoming the biggest online trend of 2012. ...more
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February 20, 2012Pinterest popular among higher income & educated men in the UK ...more
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February 17, 2012Links play a very important role in getting your website ranked among the top on search engines results pages. ...more
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February 08, 2012The role of women in the organization is changing and the role of men in the home has shifted. Read why these changes are the beginning of a new model that will be with us for the next 100 years. ...more
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February 06, 2012Engage potential fans. You need to offer something that will engage people. For instance, you can use Facebook applications to create a poll or launch a game. ...more
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January 27, 2012Search is shifting to social. Type a search term into Google, see the first few links that appear ? These are related items shared by people in your network. Adding sharing tools on your site ...more
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January 19, 2012Mobile Device Use for Health Info up 125%! ...more
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January 06, 2012With Slide Share boasting 60 million visitors per month, five times the traffic from business professionals than other popular websites, and 1,140 slides viewed per second, it's a platform to ...more
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January 04, 2012Twitter is a networking tool for local businesses, not a new way to make a sales pitch. Later, it can be a referral tool. ...more
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December 31, 2011Links & Resources for the PR Pro #6. Generate valuable content on a regular basis. Identify trends and lessons that can benefit others. Be a constant source of solid information that people ...more
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December 28, 2011Being creative with pr, post on FB or Twitter instead of sending a press release. ...more
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December 19, 2011These social media tools not only manage your social media accounts in an efficient manner but also save a considerable amount of your time, enabling you to manage your core services effectively. ...more
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December 13, 2011Social Networks will become self-contained marketplaces ...more
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December 12, 2011How Hyper-Targeted Facebook Ads Boost Your Strategy ...more
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November 29, 2011Hospital communicators: Which meta tag is most important? The answer might surprise you ...more
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November 22, 2011Efficiency is key to small business success, and social media can provide the tools to help you do more. ...more
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November 18, 2011Two-thirds of physicians who are familiar with patient communities say they have a positive impact on patients. Almost 40 percent of these physicians say they already recommend patient ...more
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November 16, 20111. Set up an alert. Google provides a free tool that allows you to automatically receive an e-mail any time that your name (or other keyword of your choosing) appears in new online content. Visit ...more
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November 12, 2011How to take advantage of it This step is the easiest of all – just post more pictures to highlight events, staff and services! Now that you know the most important changes that affect ...more
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November 10, 2011“Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a ...more
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November 07, 2011The great Peter Drucker once said that 60% of all management problems are the result of poor communication. When employees and managers fail to understand each other, everything suffers-sales, ...more
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November 01, 2011See this little boy's story: A family hit with cancer and their mission to help other's deal with the disease. ...more
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October 28, 2011Social Media Complaints Going Unanswered; Facebook ...more
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October 25, 20113 Social Media Blunder to Learn From ...more
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October 20, 2011" A unique approach comes from social media campaigns, not the day-to-day tactics. If you’re trying to reach a particular audience, build an entire campaign to find and engage that audience. If ...more
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October 17, 20115 Simple Tips For Online Reputation Management ...more
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October 13, 2011Keywords are a great tool for getting leads that are specifically looking for what you offer. ...more
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October 10, 2011Infographics give reporters details they can use to fill out their story. Infographics usually contain a range of interesting facts and figures. This is the type of information reporters ...more
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September 29, 2011Lots of people spend lots of time nowadays thinking about how to build up channels, audiences, communities—or whatever other buzzword you prefer—through social channels. Relatively few, however, ...more
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September 28, 2011Why SEO bridges the gap between marketing and IT ...more
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September 26, 2011Television is the most common medium for local news, with 71 percent of people watching for local information at least once a week, according to a survey of 2,251 adults. The survey has a margin ...more
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September 20, 2011Use Testimonials to Build Your Brand! The experiences of your customers with your brand can also translate into powerful marketing messages. Customer stories establish an emotional connection ...more
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September 14, 2011One-fourth of marketing and advertising executives surveyed by staffing firm The Creative Group said they plan to add full-time staff in the next three months, while 5 percent predicted ...more
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September 13, 20111 in 5 physicians use at least two social media sites. 90 percent use at least one social media site for personal matters and 65 percent use at least one for professional purposes. ...more
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September 06, 2011This rebound in the net worth of the most affluent segment of our society is important to small business owners. Selling to rich people is a good thing! They have large amounts of disposable ...more
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August 30, 20116 trends all innovators should know about Six trends are reshaping the corporate world, and innovators should pay close attention, writes Langdon Morris. Such factors as digital and social media ...more
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August 25, 2011Eight Ways to Communicate Your Strategy More Effectivelly ...more
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August 18, 2011Social Media Engagement Critical to Business Success "When was the last time you logged onto Facebook or Twitter? If it didn’t already happen this morning, chances are good it will happen at ...more
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August 12, 2011Locavesting- What It Can Mean for Small Businesses ...more
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August 06, 2011Have you ever counted the number of Google applications you use on a daily basis? Google, Gmail, Google Reader, Google Talk, Google Maps and Google Docs, (the jury is still out on Google+) and it ...more
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August 04, 2011Brands Directing Followers to Social Media Now MARKETERS promoting their products online have followed a fairly standard arc historically, first buying digital ads and building their own Web ...more
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August 04, 2011By now you've probably heard about Google+, the latest social networking craze and most recent effort by Google to take on Facebook and Twitter. But did you know that it could affect how your ...more
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July 11, 2011Linked in-How are Folks Using It? ...more
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June 29, 2011The Rise Of The Wingman: A Social Media Success Story ...more
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June 23, 2011
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May 27, 2011
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May 25, 2011As overall time spent watching TV and online video continues to grow, the steady creep of ubiquitous connectivity is profoundly changing video viewing behavior. The challenge is not moving one's ...more
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May 20, 2011The news has highlighted this subject lately and from all areas, Google, Bing and Yahoo. How do the big search engines rank? ...more
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May 17, 20116 Small Business Websites to Learn From ...more
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May 09, 2011For All of Us Involved in Business Consulting: great synopsis! ...more
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May 03, 2011Listen, Identify, Develop a Plan, Develop Content, Engage, Measure ...more
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May 02, 2011Old Guys and Gals Rule; You Dont Have to Be 23 to be an Entreprenuer! ...more
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April 16, 2011The research below shows the ever increasing use and effectiveness of social media in business for public relations, visibility, marketing and advertising. 75% of all Americans use a social ...more
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April 05, 2011Navigating the world of domain names can be a daunting task if you're not up to speed on how to get one. With countless caveats and hosting companies out there, it's easy to be overwhelmed or ...more
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March 21, 2011Keep your vision in front of you so you can stay focused on the end goal. Your business plan will probably change and evolve - and often. Keep your plan up-to-date and in writing. Keep it in ...more
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March 15, 2011Latest SEO Tips from HubSpot ...more
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March 09, 2011Figuring out how to transform the agency and media businesses as consumers take charge of how they consume content and interactive with advertising messages is a theme of the conference, and ...more
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March 03, 2011Include a high resolution image in your email press release study says. ...more
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February 28, 2011“Anyone with a damaged reputation for any reason needs to take steps immediately to restore it with others,” she writes, quoting Terry R. Bacon, author of The Elements of Power. ...more
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February 22, 2011Post Recession? Steps for Small Business to Take Now ...more
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February 08, 2011What is the buzz of social media and why does it matter? ...more
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February 01, 201188% of client side marketers say they'll use mobile marketing in 2011 ...more
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January 25, 2011Hiring a Coach or a Consultant means alot to your business, a coach assists in making the changes. ...more
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January 23, 2011If you’re subscribed to Groupon, or one of the now umpteen other daily e-mail blasts offering discounted products from businesses in your neighborhood, it often feels like just one more thing to ...more
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January 17, 2011Top Ten Ways to Improve SEO and Your Blog ...more
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January 11, 20115 Steps to Start a Business Successfully ...more
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January 07, 20114 Search Trends to Get Familiar With Now! ...more
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January 03, 2011Marketing Makeover Tips ...more
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December 29, 2010Talent + Culture + Extreme Customer Focus x Disciplined Execution = Business Success ...more
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December 23, 2010
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December 20, 2010
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December 18, 2010Web Based TV our Future? New Survey by Forrester says so The amount of time spent watching TV has been equaled by time spent online, with an average of 13 hours a week for each medium. Most are ...more
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December 13, 2010Usage of iOS, the operating system for Apple mobile devices such as the iPhone and iPad, almost doubled in just seven months (from March 2010 to October 2010), according to Netmarketshare. This ...more
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December 06, 20105 Simple Steps to Rule the Room in Networking! ...more
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December 03, 2010Branding and Its Importance ...more